Why Evaluate?
Management can improve its
decision-making, and staff and volunteers will appreciate the value of the work
that they do and understand how they can make further improvements. Once the
immediate reporting back has taken place, make sure that dates are set for
action so that impetus and enthusiasm are not lost.
The evaluation can provide
decision-makers with knowledge and information to make informed choices. Your
evaluation should show which parts of the project are working, for what people
and in what circumstances, and provide a warning if something is going wrong.
These are key findings and you need to decide what action to take. Is extra
funding needed? Are new activities required? Do staff or students need extra
training or skills?
The evaluation will also provide information for your next year plan. It
will help you to review your objectives. Are your services or activities the
right ones to achieve the intended change or benefits? If the project has
brought about some unexpected results, how will you take those into account in
future planning? You may need to gather more information about the outside
world, for example local strategies and other service provision, before making
decisions about changing services.
The evaluation may give you clearer information about who is using your
services, about your members, or who you are reaching with your information or
publicity. This will help you to think more carefully about who you are not
reaching. If the findings point out areas where need is greatest or least
served, you may need to consider redefining your target group. You may need to
carry out more publicity or establish new contacts and networks. It may be that
you need to follow up your evaluation with a more in-depth needs analysis.
Your evaluation will also allow you to review your targets for outputs
and outcomes. If you have not met certain targets, or if you have exceeded
them, then you should be able to set this against what you now know about the
capacity of the project and the performance of other agencies. Your evidence
should be strong enough to show if there were good reasons for a lower than
expected performance, whether targets were set realistically and whether you
should adjust them.
Use the lessons learnt about what you could do better, or differently,
in your operational planning. Do you need to:
- change the way the project is managed?
- reallocate resources?
- expand or change direction?
Staff and volunteers are under pressure in their daily work routines and
will need motivation to use evaluation findings and make changes. Work towards
changing the culture of the organisation, so that people are receptive to new
ideas and challenging feedback.
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